Exitus Lifestyle Review

Exitus Lifestyle
One extremely effective yet low-cost marketing strategy that you could employ in growing your enterprise is to form alliance partnerships with non-competitive businesses in your own area. These can be companies that complement your business offerings or services yet they are not in direct competition along.

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The first step is to look at the customer base that they serve. If their subscriber base and your customer base are certainly and the same and have a large overlap, then you have identified a complementary business. For example a hairdresser looking to target complementary businesses could look at photographers, wedding gown specialists, make-up and beauty businesses, clothing retailers, etc.

* You will have to identify as precisely as possible the characteristics of your common customers including their age, where they live, their income and spending habits. Begin with your own (good) customer profile

* Decide which of the local the lenders you believe serve this client base

* Prioritize all these businesses (1,2,3) based upon which one represents the best synergy with your business.

* Approach these lenders either via letter or personally to sound the business owners.

Now of course, not all business owners that you approach to offer this arrangement to will be open to it. But say out of six that you approach most likely two or three will see the opportunity and come on board. Consider the hairdresser for instance. She may run a competition with the first prize as a complete makeover.

The makeover includes a new hair style, fresh clothes outfit, make up, and top it all off a glamour photo in the photographer. This photograph with an advertorial (jointly funded by all businesses involved) could be featured from my paper or utilized on flyers, brochures etc.

This place competition becomes a forum for those businesses to promote and highlight their services and products. This is an effective and low-cost marketing strategy. Some pointers for successful alliances:

* Get started slowly and build their bond with your new alliance partners

* Draft a not so formal agreement on paper to what is expected from the alliance

* Create an agreed schedule of advertising activities, commencing by having an exchange of business cards to become displayed in each businesses premises

* Progress to sharing the costs of vouchers which include all the alliance businesses

* Test the potency of your marketing efforts (what is the return on investment?)

Don't underestimate the potency of this simple marketing strategy. Should you be in a business that has a lot of competition (hairdressers) then forming alliances and networks to non-competitive businesses effectively increases your customer base. It will also put you ahead of your competition.

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